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How Your Business Can Maximize Digital Marketing Animation

If you are looking for something to boost the effectiveness of your company’s digital marketing campaign, consider how you can maximize the use of animation. According to Precedence Research, the market size of animation worldwide in 2021 was over $372 billion. By 2030, it is expected to exceed $587 billion. The top consumer is North America. The highest growth rate is expected to be in 2D animation.

Based on this, it is evident that animation is a powerful tool that should not be ignored in marketing. When used correctly, it can have a positive impact on your business. Take a look at how you can start using animation in your digital marketing campaign.

How to Get Started with Animation in Digital Marketing

Now that you know how popular animation is, you may be wondering how to get started using it in digital marketing. The first step is to determine what type of animation will best suit your particular campaign.

You may have difficulty imagining how to translate your marketing message into animation. If so, you can get the services of a professional 2D video game art company specializing in creating marketing collaterals. With their experience and skills, you can brainstorm to come up with the best animation solution for your particular digital marketing campaign.

Working with a professional company will ensure that your animation is high-quality and aligned with your brand identity. When choosing a company, be sure to look at their portfolio to see examples of their work. This will give you a good idea of their style and skills. In addition, read reviews from past clients to get an idea of their level of satisfaction.

Create a Storyboard and Script

When you have chosen the right company to work with, the next step is to develop your animation concept. This will involve coming up with a storyboard and script. The storyboard will be a visual guide that shows how the animation will unfold. It is important to keep in mind that the storyboard should be simple and easy to understand. The script will provide the dialogues and narration for the animation

Once you have finalized the storyboard and script, it is time to create the actual animation. This will be done by a team of animators who will bring your concept to life. They will first create a rough version of the animation, which will then be refined until it meets your standards.

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Animation to Help Explain Complex Concepts

If you have a complex product or service, animation can help explain it in a way that is easy for consumers to understand. This is because animation can break down complex concepts into simpler visuals that are easier to process.

For example, exposure to animated displays of stock prices or commodity prices fluctuating over time enhances the risk perception of consumers, investors, and managers and influences their decision-making. Those were the findings of a study by the University of Buffalo School of Management, published in 2021 in the Journal of Marketing Research.

Animation as an Element of Fun

One of the advantages of using animation in marketing is that it can add an element of fun. This can make your brand more relatable and likable to consumers. Furthermore, it can help differentiate your brand from others in the market.

For example, the animated TV commercials for Geico insurance are known for being funny and memorable. As a result, they have helped the company stand out in a competitive market.

Animation to Increase Engagement

Animation can also be used to increase engagement with your target audience. This is because animation is eye-catching and can capture attention more effectively than static images or videos.

Furthermore, animation can help hold attention for longer periods of time. This is due to the fact that it is continuously moving and changing, which can keep viewers engaged.

One way to use animation to increase engagement is to create an animated explainer video. These videos are designed to educate viewers about a product or service in an engaging way. They are typically short, lasting around two minutes, and use a mix of visuals, audio, and text to communicate information.

Animated explainer videos have been shown to be effective at increasing engagement and conversion rates. In one case, animated explainer videos were shown to increase conversion rates by 20%.

Use Animation in Your Next Digital Marketing Campaign

The final step is to promote your animated marketing campaign. This can be done through various channels such as social media, email marketing, and online advertising. Be sure to track the results of your campaign so you can determine its effectiveness.

As you can see, animation can be a powerful tool for marketing. If you want to boost the effectiveness of your digital marketing campaign, consider using animation. It can help explain complex concepts, add an element of fun, and increase engagement with your target audience.

By following these steps, you can maximize the use of animation in your digital marketing campaigns. If you are not sure how to get started, consider working with a professional company that is experienced in creating marketing collaterals. With their help, you can develop an effective animation solution for your particular digital marketing campaign. So don’t wait — start using animation in your marketing today.

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